Creating a content marketing strategy that thrives, is hard to create. To put up the best strategy, you need to understand your audience better. For that purpose, you need to create and publish high-quality content in a consistent manner so that the audience can share and link to your content, ultimately generating traffic to the website. According to recent researches, about 60% of companies have mentioned that they find it difficult to create quality contents on a consistent basis and 65% companies has stated that creating engaging content that brings in sales and ROI is one of their biggest challenges.
Creating unique and informative content for your target audience will generate leads, boost relevant traffic to the website, and upsurge the brand awareness for your website. Therefore, it is important to build an effectual content marketing plan to reach out to the targeted customers.
What Is Content Marketing?
Content marketing is a powerful tool to generate leads, build trust, create visibility, and generate relevant traffic and leads to the website. This is acquired by way of promoting useful content that conveys valuable information, while simultaneously marketing your business. Blogs, infographics, email, podcast, social media written materials, white papers and video are the various mediums available for a content marketing strategy. A successful content marketing depends on the brand’s ability to communicate a story that grabs the attention of the audience.
What Are The Content Marketing Hacks That Attract Quality Traffic To The Website?
- Content Calendar – Planning is the fundamental phase for the success of any strategy. All you have to do is, plan on what content you aim to create throughout the year. Possibly, your business could have planned for some special events like – annual sale, give away or product launch. You can create content including those special events, so that your audience can also know what is happening within your company. You can also include other happenings like – local community events, holidays, special days so that you can stay on track with posting regular contents, harmonizing your overall marketing goals.
- Make Use Of Customer Data – Before working on the contents, you must understand what type of contents does your audience like. For this purpose, thoroughly study your website analytics and customer to data to understand your audience. Segregate your customer data into various customer qualities. Based on this data, you can create tailored content, which could reach the different segments of audience better.
- Reuse the Popular Blog Posts – Search engines, especially Google crawls the website to find new and updated pages. So, find out the most popular content among your audience. Even if your site ranks high, you must update the page regularly/reuse the old blog posts, so that the search engines can find it relevant.
- Long-form Contents – Google looks to offer the results with authoritative content for the searchers every day. On an average, the first page Google results contains 1,890 words, so craft contents of 2,000-words, with links pointing out to other quality sites. Also, some researches have stated that long-form content yields a 30% higher conversion.
Hopefully, these content marketing techniques will help you craft better content and improve the website traffic!